Archive for July, 2007



Understanding everyday design

09Jul07

Have you ever wondered why…

some cars have fuel tank on the left while others on the right?
DVD cases larger than musical CD cases?
men and women’s clothing have buttons on separate sides?
milk comes in square cartons and soda in round cans?
some eggs brown and others white?

If you don’t know the answers to these questions, [...]

fresh marketing!

06Jul07

Now this is wild marketing! In anticipation of the new Simpson’s movie, some 7-11 convenient stores are undergoing a redesign to look like Kwik-E-Marts to get the buzz started. A really clever technique to get the attention of the seemingly hibernating fan base. I read about it first here and nabbed some photos from this [...]

introduction

05Jul07

Welcome to the incuTANK. We will be using this blog to share ideas we have and innovations we come across with you, and any other readers that get psyched off of innovation and creativity. The overall feeling of this blog may change over time, but expect the next few posts to include ideas for new [...]




welcome!

incuTANK is a place to share ideas and innovations that come across our everyday lives. Through collaboration, brainstorming, and reader comments we hope to push the limits of our thinking. MORE...

Innovation thrives on collaboration, so please leave comments or shoot us an email.

If you have your own idea or would like to be a guest writer, let us know!

tank@incubaker.com

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