Why didn’t someone think of this earlier or maybe they had but perhaps the American consumer wasn’t ready. I have been recycling for quite a while now and it makes quite an impact (I have probably more in my recycling bins than I throw out in trash). Its sad to see that even with a media focus on “green”, people in my area are still not taking some extra time to sort out their trash.
I was just scanning the net and here are some quick benefits Quick Facts:
-Recycling aluminum saves 95% of the energy cost of processing new aluminum because the melting temperature is reduced from 900 °C to 600 °C. It is by far the most efficient material to recycle.
Just recently I stumbled upon this product and was in awe. I think we typically haven’t seen many consumer products made out of recyclable materials except cups, paper, some containers and tissue. A company out of MA, Recycline, has come out with a slew of consumer products aimed for short use, disposable oral hygiene products. A toothbrush made out of recycled plastics and after you are done, the company has prepaid envelopes to send it back to the company for recycling. In some ways they are ensuring that they can control the entire lifecycle of the product as they create it, ship to retailers/distributors then ensure they get recycled and later reused. Same goes for their razors as well. Products 
I think some of the real innovation comes from using grassroots efforts to gain some traction from the media, celebs and partnerships to show consumers the hipness of their product. They have developed a partnership with Stonyfield farms (yes, the yogurt company) to get their recycled cups for use in their products (cross marketing for both sides). Innovation on the product side - the razor was created from a design team from Stanford and MIT for a unique shape for your hand and the handle is made of 100% recycled materials.
And apparently, this model has worked as Target, Wholefoods and now Walmart carry the Recycline products now!
Update:Just found this article from INC. on their website Article
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Im not familiar with the recycling process, but why would it take more time to recycle than it would to recreate it from scratch??
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