“You can’t be normal and expect abnormal returns.”
I just read this quote on the Nivi blog, a quote which he got from Jeffrey Pfeffer. I felt the urge to share this quote as I find it both true and inspiring. All too often people settle for the normal and wonder where they went wrong.
I interpret returns to not only to mean, profit, instead I think this quote could be applied to a variety of different situations. New ideas are often “abnormal” as a similar services may not exist, however it is through these that true return are given, whether in the form of knowledge and contacts gained through research, inspiration to a new idea, or the ability to offer a new product or service to the world.
The quote is open for interpretation , and I’d love to hear your thoughts in the comments.
Hope you are all enjoying this holiday season!












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