We blog, we read RSS feeds in an aggregator, we twitter, we tumblr, we email, we IM, we use online project management software, but which of does tools did we already use 2 years ago? And how many people are keeping up with the speed of technical innovation?
When I go and look at advertising agencies, lawyers, PR companies, insurances, banks etc. here in Europe, I see many people who dont have time to find out about the newest technology by surfing the web or reading blogs and many of them only use the most common technologies. But wouldnt they all be more productive if they knew how to use those tools? Knowing about those technologies and especially, knowing how to use them, might be an important advantage in competition.
What about a company that would offer technical innovation training for all kinds of companies? A young, tech experienced teacher would come once every 2 months at lunch time and show the employees the newest technology and run them step by step through it, an innovation teacher. One lunch, they would learn about RSS feeds, how to find them, use them, integrate them, aggregate them, etc. Another time maybe about blogging, etc.
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but basically i was shocked at how few people read Tech crunch, but i guess i have just surrounded myself with techies so i forgot most people have no idea whats going with new web services!
truth be told there is no need for people to know of every new tool or new site review, but it is important that users catch wind of a great product that could really improve their life or work flow.
it could be done through a video podcast. basically a site that takes the creme de le creme of new sites and shows computer savvy but not totally very techie people how to use them.
whatcha think?!?! anyone wanna start a videocast?
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Great article on how to use Web 2.0
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